Chapel Hill | Brand Film

Ascending Identity on Chapel Hill

With a name inspired by a Sonic Youth track, this SF based coffeehouse is quickly living up to the song’s premise of a “new scene”, rising up from an otherwise faded memory. We gladly helped craft a brand identity to properly reflect the experience of the shop – from logo, to website, to the very cup from which you drink the good stuff. Cheers SF. As the song goes, we’ll all rise again.